PRICING

Three ways to bring the twelve-module system to the managers who need it.

Individual seat for the manager buying direct. Founding Cohort for the first ten organizations. Enterprise for every organization after them.

Request Founding Cohort Info See the three tiers ↓

THREE TIERS · ONE SYSTEM

Same twelve-module system. Priced for who is buying it.

FOR THE MANAGER

Individual Manager

$197

per seat · one-time

1 seat

For the manager buying direct. The full twelve-module lighthouse system plus the Home Base hub of thirty-two tools plus certificate of completion.

  • Twelve SCORM modules · Foundation, Ascent, Beacon phases
  • Home Base hub · thirty-two downloadable manager tools
  • Certificate of completion
  • Twelve-month course access
  • Mobile-responsive · WCAG 2.1 AA
Enroll Now
First 10 organizations only

FOR THE FIRST TEN ORGANIZATIONS

Founding Cohort

$5,000

per organization · annual

Unlimited seats within the buying organization

For the first ten organizations to pilot the system. Everything in the Individual tier for every manager in the organization, plus the full deployment ecosystem, Kirkpatrick 1-4 outcome instrumentation, and async founder touchpoints.

  • Everything in the Individual tier · unlimited seats
  • Seven-kit deployment ecosystem · HR/L&D playbook, executive sponsor brief, manager-of-manager guide, IT/LMS setup, launch comms kit, cadence calendar, train-the-trainer guide
  • Learning proof instrumentation · pre/post survey per module
  • Behavior change instrumentation · 0/30/60/90-day pulse surveys
  • Auto-generated 90-day outcome report · CFO-ready PDF
  • Async founder touchpoints · kickoff briefing, midpoint note, 90-day commentary, quarterly video, email support
  • Renewal price locked at $5,000 forever for the original ten
Request Founding Cohort Info

Closes permanently when the tenth organization signs.

FOR ORGANIZATIONS AFTER THE FIRST TEN

Enterprise

$25K–$50K

per organization · annual

Unlimited seats within the buying organization

Same twelve-module system, same deployment ecosystem, same outcome instrumentation as Founding Cohort. Available after the first ten pilot organizations are confirmed. Pricing scales with organization size and deployment scope.

  • Everything in Founding Cohort · unlimited seats
  • Seven-kit deployment ecosystem
  • Full Kirkpatrick 1-4 outcome instrumentation
  • Auto-generated 90-day outcome report
  • Priority async founder support
  • Custom SCORM/xAPI deployment support
  • Annual module refresh included
Talk to the Founder

THE MATH

Replacing one accidental manager who quits at eighteen months costs $30,000-$45,000. Founding Cohort access for the entire organization costs $5,000.

One promoted-then-quit manager · $30,000-$45,000 replacement cost

Full Founding Cohort year · $5,000 for unlimited seats plus full ecosystem

Break-even threshold · one saved manager pays back six to nine times over

Turnover cost figure reflects mid-market voluntary-quit replacement cost of approximately one-third of annual salary for a $90K–$135K accidental manager. Actual figures scale with role compensation and geography.

Sources: Gallup — Employees' Lot in Life Comes Down to Their Managers · SHRM — Turnover Costs Employers $15,000 Per Worker · Work Institute — 2024 Retention Report

PRICING QUESTIONS

The six questions every buyer asks first.

Why is Founding Cohort $5,000 when Enterprise is $25K to $50K for the same system?

The Founding Cohort is a co-development partnership with the first ten organizations. In exchange for their willingness to be first, they pay a permanently locked $5,000 rate and their outcome data shapes the system's future roadmap. Once the tenth organization signs, the Founding Cohort closes. Enterprise pricing then reflects a proven system, priced in line with the mid-market leadership development category.

What does "unlimited seats" actually mean?

Every manager inside the buying organization can be enrolled at no additional per-seat cost. Whether the organization deploys twenty managers or two hundred, the price is $5,000 per year. This is possible because delivery is SCORM-native and async — the marginal cost of an additional seat is zero.

Is the $5,000 price really locked forever?

Yes. Founding Cohort organizations renew at $5,000 in year two, year three, and every year after — for as long as they remain active. This is documented in the Founding Cohort agreement. It is the only permanent price lock in the Sturdy Beacon pricing structure.

Why is there no monthly billing option?

Leadership behavior change is a twelve-month arc. Monthly billing would misalign incentives — Sturdy Beacon would optimize for month-two cancellation prevention rather than year-one behavior change. Annual billing keeps everyone aligned on the outcome that actually matters.

Does the $197 Individual seat include the deployment ecosystem?

No. The $197 Individual tier includes the twelve modules, the Home Base tool hub, and the certificate. It does not include the seven-kit deployment ecosystem, the outcome instrumentation, or the founder touchpoints — those exist to solve an organization-level deployment problem, not an individual-manager problem.

How does purchasing work?

Individual seats are purchased through the For Managers page with a personal or expensed credit card. Founding Cohort purchases are invoiced by Sturdy Beacon LLC via ACH or wire transfer against a signed one-year agreement. Enterprise purchases follow the standard procurement path documented in the For Organizations page.

Priced by the person who has to deliver it.

Sturdy Beacon is built and priced by one accountable founder — Rachel Giercyk — an MBA-trained, formally HR-credentialed, currently-practicing educator at a college-preparatory school in the Northeast. The pricing structure reflects what a single sole-accountable founder can deliver honestly across the first ten organizations and every organization after them.

The Founding Cohort's $5,000 rate is set at the level Rachel can genuinely support with the async founder touchpoints promised, across ten organizations, without breaking the delivery system. Enterprise pricing scales in line with the mid-market leadership development category once the system has cohort outcome data behind it.

No pricing tier promises a service the founder cannot personally deliver. That is the compounding rule that governs every number on this page.

THE FOUNDING COHORT · FIRST TEN ORGANIZATIONS

Ten organizations. One founder. $5,000 locked forever.

Unlimited seats · full deployment ecosystem · Kirkpatrick 1-4 outcome instrumentation · async founder accountability. When the tenth organization signs, this price closes permanently.

Request Founding Cohort Info See how the system works →
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